With LinkedIn Conversions API modules in Boost.space Integrator, you can associate a campaign to a conversion, create conversion rules and reports, send conversion events, and list conversion rules in your LinkedIn account.
To use the LinkedIn Conversions API modules, you must have a LinkedIn account with the following user permissions: r_ads
, rw_offlineConversions
, rw_conversions
, r_ads_reporting
. You can create an account at linkedin.com.
To connect your LinkedIn Ads Campaign Management account to Make, you can choose between two different connection methods:
-
LinkedIn
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LinkedIn (OpenID Connect)
Note: This connection method uses OpenID Connect for a secure and standardized way to manage user identities.
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Log in to your Boost.space Integrator account, add a LinkedIn Conversions API module to your scenario, and click Create a connection.
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Optional: In the Connection name field, enter a name for the connection.
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Optional: Click Show Advanced Settings and add additional scopes and/or enter your custom client credentials, and Developer Application URN. For more information, see the LinkedIn API documentation.
If requested, use the following Redirect URI when creating your custom app:
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LinkedIn:
https://integrator.boost.space/oauth/cb/linkedin2
-
LinkedIn (OpenID Connect):
https://integrator.boost.space/oauth/cb/linkedin-openid
-
-
Click Save.
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If prompted, authenticate your account and confirm access.
You have successfully established the connection. You can now edit your scenario and add more LinkedIn Conversions API modules. If your connection requires reauthorization at any point, follow the connection renewal steps here.
After connecting the app, you can perform the following actions:
Associates a campaign to a conversion rule by their IDs.
Connection |
Establish a connection to your LinkedIn Conversions API account. |
Campaign ID |
Select the Campaign ID which you want to associate with the conversion. |
Conversion Rule ID |
Select or map the Conversion Rule ID to which you want to associate the campaign. |
Creates a new conversion rule to track conversions.
Connection |
Establish a connection to your LinkedIn Conversions API account. |
Account URN |
Select or map the account for which you want to create the conversion rule. |
Name |
Enter (map) a name for the conversion rule. |
Type |
Select or map the offline conversion rule type to track this conversion rule. For example, Ad Click. See the complete list of conversion rule types. |
Attribution Type |
Select or map the attribution type that describes the process to count the conversion actions:
|
Post Click Attribution Window Size |
Specifies a user’s settings on the post-click attribution window in days. For example, 5. |
View through Attribution Window Size |
Specifies a user’s settings on the view through (post view) attribution window in days. For example, 5. |
Sends multiple conversion events in a batch.
Connection |
Establish a connection to your LinkedIn Conversions API account. |
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Account URN |
Select or map the account to which you want to send the conversion events |
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Events |
Enter (map) the event details. You can add multiple actions.
|
Generates a conversion report.
Connection |
Establish a connection to your LinkedIn Conversions API account. |
Accounts |
Select or map the accounts for which you want to generate the conversion report. |
Time Granularity |
Select or map the time for which you want to generate the report:
|
Start Date |
Enter (map) the date to generate the report of the offline conversions that occurred on or after the specified date. See the list of supported date and time formats. |
End Date |
Enter (map) the date to generate the report of the offline conversions that occurred on or before the specified date. See the list of supported date and time formats. |
Pivots |
Select or map the pivots to include in the report. Conversion is the default pivot and you can add at the most two additional pivots to include in the report. |
Campaigns |
Select or map the campaigns for which you want to generate the conversion report. Note: Either Accounts or Campaigns must be provided. |
Fields |
Select or map the fields to include in the report:
|
Campaign Type |
Select or map the campaign type for which you want to generate the report:
|
Limit |
Set the maximum number of results Boost.space Integrator should return during one execution cycle. |
Retrieves a list of conversion rules by the ad account.
Connection |
Establish a connection to your LinkedIn Conversions API account. |
Account URN |
Select or map the account whose conversion rules you want to list. |
Conversion Method |
Select the filtering method of conversion rules:
If not specified, both types are returned. |
Limit |
Set the maximum number of conversion rules Boost.space Integrator should return during one execution cycle. |