Table of Contents

Facebook Conversions API

Active with remarks
This application needs additional settings. Please follow the documentation below to create your own connection.

Redirect url

https://integrator.boost.space/oauth/cb/facebook-business-extension

Facebook Conversions API

The Facebook Conversions API module enables you to send web events from your online source directly to Facebook.

	Note
	If you are optimizing Facebook ads for in-store sales, please use the Facebook Offline Conversions app instead.

Getting Started With Facebook Conversions API

Prerequisites

A Facebook Business Manager account
A Facebook Pixel ID
A Facebook account

In order to use Facebook Conversions API with Boost.space Integrator, it is necessary to have a Facebook account and a Facebook Business Manager account.

Connecting Facebook to Boost.space Integrator

We are trying to make the connections for you as easy as possible. You can establish a connection with some modules by following the general process here.

Unfortunately, for some modules you need to create your own connection by following the guide below.

Modules: Send Event(s)

You can find out how to create your own connection in the guide below. This guide is for Lead Ads, but the setup works the same way for this application.

Ensure that you create a connection with the same profile you are logged into on Facebook. If you are making a connection with another account, it won’t work for you and you will see this error:

If this happens, you need to add another administrator to your application. Follow our step-by-step guide HERE.

Actions

Send Event(s)

Sends events to your Facebook ad account’s Facebook Pixel.

For better ad-targeting efficiency, please send the data as soon as you retrieve them (using webhooks or frequent scenario run scheduling). It may take up to 20 minutes for your data to be processed by Facebook.

Connection Establish a connection to your Facebook account.

Pixel ID Enter your Facebook Pixel ID.

Data

(Reference: Facebook for Developers)

Event ID Enter the unique event ID.

Event Name Select the type of event that is sent to Facebook. For detailed event descriptions, please refer to the Facebook documentation.

Event Time Enter the date and time of the event. The specified time may be earlier than when you send the event to Facebook. This is to enable batch processing and server performance optimization. For more information, refer to the list of supported date and time formats.

Action Source Select the source where your conversions occurred.

User Data

Enter at least one of the user identifiers.

For the detailed user data description, refer to the User Data Parameters documentation.

	Note
	For a web event, the Client User Agent field is required!

Custom Data

Enter additional data you want to send to Facebook.

The following properties are available:

Opt Out Select the Yes option to exclude this event from ads delivery optimization. If set to Yes, Facebook only uses the event for attribution.

Event Source URL

Enter the browser URL where the event happened.

	Note
	This field is required for a web event!

Pixel ID

Enter your Facebook Pixel ID.

Leave this empty for the pixel ID you picked when creating or reauthorizing the connection. If you want a pixel under a different Facebook Business Manager account, create a new connection instead.

Test Event Code

Enter the test event code to send the test data set to Facebook. The test event code can be retrieved in Facebook Business Manager > Events Manager > Data Sources > Your Pixel >Test Events > Server.

Enable Limited Data Use Select the Yes option to limit businesses’ use of California personal information for a given event. (In accordance with the California Consumer Privacy Act – CCPA).